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| The O'Jays (Inducted 2004) It was in 1957 when Eddie Levert, Walter Williams, William Powell, Bobby Massey and Bill Isles began as a quintet called the Triumphs of McKinley High School in Canton, OH. In 1960, they became the Mascots but were renamed the O'Jays in 1963 after legendary radio D. J., Eddie, O'Jay. Things began to take off for the group when they signed with Imperial Records in 1963 and achieved their first hit, "Lonely Drifter." This was followed by several hit singles and the release of their debut album in 1965, Comin' Through. THE O'Jays had released one more record, Soul Sounds, in 1967 when they met songwriters and producers Kenny Gamble and Leon Huff. The group soon recorded on Gamble and Huff's Neptune label as a quartet (Isles departed in 1967). Massey left the group in 1972 and the trio united with Gamble and Huff on Philadelphia International Records recording some of the best R&B/pop hits ever. It was on the Philadelphia International label that THE O'JAYS' career skyrocketed. Their muscular vocal stylings, combined with their awesome showmanship have enabled THE O'JAYS to perform to sellout crowds worldwide. For the next seven years after the 1972 release of "Back Stabbers," THE O'JAYS had a gold or platinum record every year and garnered three Grammy nominations for Best R&B Vocal Group. In 1990, the group won an American Music Award for Favorite R&B Group or Duo for their hit album, Emotionally Yours. With six platinum and eight gold LPs including, Family Reunion, Message in the Music Ship Ahoy, So Full of Love and Travelin' at the Speed of Thought, the talented trio has proven the test of time. With more than 50 hit singles released in their 40 year career, few people have earned the right to be called "living legends," THE O'JAYS are one of them. Newest member, Eric Grant, is proud to be included as part of THE O'JAYS legacy. "THE O'JAYS have been a soul music staple for more than 40 years and I feel this album will introduce us to a new generation of listeners." Fortunately, Gamble & Huff formed their own label, Philadelphia International, and made the O'Jays — now a trio — one of their first signings. The O'Jays' label debut, Back Stabbers, released in 1972, became a classic landmark of Philly soul, and finally made the group stars; the paranoid title track hit the pop Top Five, and the utopian "Love Train" went all the way to number one (both singles topped the R&B charts). It was the beginning of a remarkable run that produced nearly 30 chart singles over the course of the '70s, plus a series of best-selling albums and a bevy of number one hits on the R&B charts. The O'Jays followed up their breakthrough with another classic LP, Ship Ahoy, in 1973; it featured the number one R&B hit "For the Love of Money," a funky protest number that still ranks as one of their signature songs, as well as the ten-minute title track, an ambitious suite recounting the ocean journeys of African slaves. 1975's Survival was another hit, spinning off the hits "Let Me Make Love to You" and the R&B number one "Give the People What They Want." Family Reunion found the group making concessions to the emerging disco sound, which got them their third Top Five pop hit in "I Love Music, Pt. 1." Unfortunately, William Powell was diagnosed with cancer that year, and although he continued to record with the group for a time (appearing on 1976's Message in Our Music), he was forced to retire from live performing, and passed away on May 26, 1977. Powell's replacement was Sammy Strain, a 12-year veteran of Little Anthony & the Imperials. The O'Jays regrouped on the albums Travelin' at the Speed of Thought (1977) and So Full of Love (1978), the latter of which produced their final Top Five pop hit, "Use ta Be My Girl." 1979's Identify Yourself began to show signs of wear and tear in the group's successful formula, and often consciously attempted to follow disco trends. Although it sold respectably, it marked the beginning of a decline in the O'Jays' commercial fortunes. Undaunted by the increasingly diminished returns of their early-'80s LPs, the group kept plugging away, and never completely disappeared from the R&B charts. They finally left Philadelphia International and signed with EMI for 1987's Let Me Touch You, which melded their classic sound with up-to-date urban-R&B production. Powered by the Gamble & Huff-penned R&B number one "Lovin' You," as well as the increased visibility of Eddie Levert's sons Gerald and Sean (two-thirds of the hit urban group LeVert), the album gave their career a much-needed shot in the arm. 1989's Serious supplied another big R&B hit in "Have You Had Your Love Today?"; with Nathaniel Best replacing Sammy Strain, 1991's Emotionally Yours and 1993's Heartbreaker also placed very well on the R&B charts. The O'Jays' comeback didn't really extend to the pop side, and didn't attract the sort of critical praise earned by their '70s classics; as the new jack swing craze subsided, so did the group's recording activity, though they remained consistent draws on the live circuit. In 1997, now with Eric Grant joining Levert and Williams, they returned with Love You to Tears. A recording layoff followed, during which the group signed with MCA; they debuted for the label with For the Love..., which was released in 2001. |
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